Acquisition Of Brand For Evolutionary Growth Strategy

Lime Crime is a trend-setting brand known for its vibrant color-rich properties and cruelty -free formulas which create a ton of make-up products. It recently announced i has been bought by Tengram Capital Partners, which is a company that is centered on on labelled consumer and retail firms. It invests in companies, growth and guides the management in unlocking the true potential of the brand.

Lime Crime is a trendsetter in the beauty industry from its unicorn lipsticks, hair to Diamond Crushers lip toppers. It has a wide variety of clients from Los Angeles to Singapore and London. The acquisition will aid Lime Crime in growth strategy which targets more consumers to experiment with its unique and broad variety of products. After customer relations, the company will introduce new categories and a broader selection of products by use of innovative formulas.

The company is an authentic and innovative brand which pushes consumers to set new trends in beauty pushing traditional boundaries set. The deep understanding of customer needs and its approach to cosmetics will help the brand achieve its growth prospects.

On June 18th Lime Crime will have a new Chief Executive Officer, Stacy Panagakis. Ms. Panagakis has served as General Manager of Fresh and at Sephora in which she boosted performance, brand success and strong retail partnership. The partnership with Tengram will foster brand evolution, strong industry expertise and opportunities to inspire women as they expand the brand in the beauty industry. The company still stands out by having the mission to transform make-up, entitle women and end traditional limits.

Ms. Panagakis will work together with Sasha Valentine, the Chief Creative Officer to build creative visions for the brand. The co-founder Doe Deere transitioned and joined the Board of Directors but still continues to inspire and explore the industry.

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