According to Norcal News, businessmen Don Ressler and Adam Goldenberg have revolutionized how individuals shop for apparels. Their companies which have taken root in the fashion industry have come up with unique subscription oriented models of retailing clothes. The duo is the brains behind TechStyle Fashion Group which was formerly known as JustFab Inc.
When Adam and Don started, they had only one brand associated with their company, and that was JustFab Inc. Over less than a decade, the duo has managed to grow TechStyle Fashion Group by unimaginable proportions. The conglomerate is now the parent company for several brands such as FabKids, Fabletics, JustFab, Shoedazzle, and FL2. The company has attracted a subscriber base of over 10 million users.
TechStyle has become not only a powerful shopping platform on the internet but also a platform that sets trends in the fashion industry. Don Ressler and Adam Goldenberg have both managed to create a business that delivers products that are tailored for specific markets and particular individuals. Read more: TechStyle corporate leadership and New Sizes for JustFab | California Apparel News
By late 2016, TechStyle’s revenue projections stood at a massive $650 million figure. This amount was the forecast on revenue from subscription fees and sales of apparels. Before Don and Adam rebranded JustFab to TechStyle Fashion Group, they had recorded a lot of success in the circles of financing.
The duo had raised a cumulative $125 million from several openings for investment in the company. The number of subscribers on the various platforms that are under TechStyle fashion Group keeps growing by the day.
The membership stands at over 35 million subscribers throughout the six international locations that the enterprise has opened shop. This growth has been the reason why the company is ranked as one of the fastest growing e-commerce platforms.
According to Business Insider, Don Ressler and Adam Goldenberg have always maintained a working relationship with each other since they were young and relatively new to the business world. The founded together Alena Media, an enterprise that handled e-commerce for other business and performance advertising.
The duo was successful in their joint venture and was able to create a lot of fortune from a skincare product they introduced in the market. These funds leapfrogged their plans when they decided to start up other ventures.
With prior expertise in marketing and start-ups, starting JustFab Inc was never a daunting task for Adam and Don. What they needed to ensure is that the venture becomes a success in the corporate world. They needed the brand to go beyond geographical boundaries.
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